Seelq

Privacy Policy

Last updated: October 2025

Seelq (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you use our AI-powered personal styling and shopping platform (“Service”).

1. Information We Collect

We may collect the following types of information:

Personal Information

  • Name
  • Email address
  • Account credentials if you register directly with email
  • Social login information (if you choose to sign in with Google or similar services)

Style Profile Information

  • Height, body type, skin tone, hair color
  • Preferred silhouettes, budgets, and style preferences
  • Swipes, likes, and other in-app interactions that train our recommendation engine

Shopping & Affiliate Data

  • Click-throughs on affiliate links
  • Retailer redirects and engagement metrics
  • Purchase confirmation data (if provided by affiliate partners through postback or reporting)

Analytics Information

We use analytics tools (such as Google Analytics, Vercel Analytics, or similar services) to collect anonymized data about how users interact with our website and app, such as page views, session length, and traffic sources.

2. How We Use Your Information

We use the collected information for the following purposes:

  • To provide and improve our fashion recommendation and styling Service
  • To personalize outfit suggestions and tailor recommendations to your preferences
  • To analyze usage patterns and improve performance
  • To send service-related communications (such as account updates or important notices)
  • To send marketing or promotional emails (with your prior consent, and always with an opt-out option)

3. Data Sharing

We do not sell or rent your personal information. We may share your data only in the following cases:

  • With service providers that operate our infrastructure (e.g., hosting providers, analytics platforms, email delivery services, payment processors)
  • With affiliate networks and partners to track click-throughs, purchases, and commissions for transactions made via our links
  • With Creem.io, our payment processing partner and Merchant of Record, for the purpose of handling subscriptions, payments, tax compliance, and refunds. Your purchase will appear on statements as CREEM.IO* STORE.
  • If required by law, legal process, or governmental request

4. Payments

  • Seelq does not process or store payment card or banking details.
  • All payments are securely processed by Creem.io, which acts as the Merchant of Record and is responsible for handling transactions, chargebacks, and tax compliance.

5. User Rights

If you are located in the European Union, the United Kingdom, the United States (California), or other regions with applicable privacy laws, you may exercise the following rights regarding your personal data:

  • Access: Request a copy of the information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your account and associated data
  • Portability: Request a copy of your data in a structured, commonly used format
  • Restriction: Request that we limit the processing of your information in certain circumstances
  • Objection: Object to the processing of your data for direct marketing purposes

To exercise these rights, contact us at sales@seelq.com. We will respond within the timeframes required by applicable law.

6. Data Storage and Security

  • Your personal data is securely stored in Supabase, our cloud database provider, hosted in the EU region (Frankfurt, Germany – eu-central-1).
  • We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
  • These measures include encryption in transit (TLS), encrypted storage, access control, and regular security monitoring.
  • Access to user data is restricted to authorized personnel only and used strictly for the purposes described in this Privacy Policy.
  • In the event of a data breach, we will notify affected users and relevant authorities as required by applicable law.

7. Children's Privacy

Our Service is not directed to children under the age of 16, and we do not knowingly collect personal data from them. If we become aware that we have collected information from a child under 16 without parental consent, we will take steps to delete it promptly.

8. Legal Compliance

We handle data responsibly and in accordance with privacy principles under laws such as the GDPR (Europe), CCPA (California), and UK GDPR (United Kingdom). While Seelq may not be formally certified under all regional frameworks, we respect the rights of users globally and provide the protections outlined in this Policy.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. Continued use of our Service after changes are posted constitutes your acceptance of the revised Policy.

10. Contact

If you have any questions or concerns about this Privacy Policy or our practices, you may contact us at: sales@seelq.com